I felt this was a noteworthy article to share with you because it deals with the complex algorithms that go into Google Maps. It doesn't directly talk about the algorithms and technology however it explains the business side of this deal. Google is adding healthy competition to it's Maps application and is providing taxi services an equal opportunity for profit. This article immediately caught my attention because I take taxis very often to get from place to place in Baltimore. It was also very informative because before this I didn't even now calling a taxi from google maps was an option. I usually just use my Lyft or Uber applications, and then pick which service to use based on price. Now this will save me time and make it more convenient to find the best price and shortest time through this application.
Besides the fact that I use these applications on a day to day basis the article also drew my attention because it involves the business side of Google. With the addition of Lyft and Gett to Google's Map application this provides Google with another way to increase their net profits. What is surprising is that Google was an original investor in Uber but has quickly seen the increasing competition in the ride sharing application market. As a finance major I am fascinated with ways that a company can increase profits in any way. By adding these two companies to their application it is eliminating Ubers competitive advantage in time and efficiency. This is huge for competitors Lyft and Gett, because Lyft is arguably a cheaper option that Uber. Lyft offers promotional offers such as a free $15 ride when adding friends to the application. Lyft also offers cheaper fares when you spend a certain amount of money with the application. The tech giant, Google has just made millions of people's lives much easier with the addition of these two companies. Not only is it easier but it will help everyone save a few dollars.
- Christopher O'Neill
Google Maps Links to Lyft in Jab at Uber