Verizon Wireless made an announcement on July 23rd that any customers who were still on the unlimited data plans who use large amounts of data would have to switch their plans by August 31st or their lines would be disconnected. The customers who were using large amounts of data were using over 100GB of data per month for their wireless devices on an individual basis. In 2011, Verizon Wireless changed their plans, in which they stopped offering unlimited data plans to their customers and forced new customers to start paying for new data plans. The data plans were broken into different ranges of gigabytes (GB) offered to customers per month. Customers who were already currently with Verizon were “grandfathered-in” meaning that they would be able to keep utilizing unlimited data until they upgraded their phones or started a new contract with Verizon. I was one of the many customers who were grandfathered in but I used nowhere near 100 GB of data per month, in fact I was lucky enough to use close to 6GB of data per month. The large data plans offered to customers are intended for multiple users on one data plan in which the multiple devices would have to share the data.
I can understand why Verizon Wireless had made the switch from unlimited data to making its customers pay for data plans based on the amount of GB each person uses. It is just smart business practice with the ever-growing demand for data usage. What company wouldn’t want to make a profit on something that they were potentially making little or losing money on? Every day new customers are signing up with Verizon. Verizon was smart enough to see the potential profits and gain that were presented with the change. Managing excessive amounts of data per each individual customer can become costly and demanding. As our culture becomes more and more dependent on cellphones and wireless devices, so does our dependency on the reliability of data. The best way for the carrier companies to ensure this much like Verizon is to monitor and control the amount of data that is being used by individuals to guarantee there is enough for everyone without faultiness in quality coverage or signal loss. Customers will always try to take advantage of what they are able to. When Verizon was offering unlimited data, customers were using their phones as hotspots to run their computers. That alone requires a lot of data that Verizon was spending money on. I believe that the data companies have every right to charge what they want for data because they are the ones who have to manage and maintain all the data that their millions of customers use on a daily basis to ensure reliability. At the same time, I also believe that these companies are overcharging customers on the prices for that data. It seems like every time customers are eligible to renew their contracts or plans the cost of the new plans increase.