This article from Fortune talks about the new technology that Amazon plans to introduce during its annual tech conference. Amazon Web Services plans to introduce its newer version of PostgreSQL, which is a database used for its cloud customers. This is similar to what Amazon has done in the past with MySQL, but promises this new service will be much easier to manage for the everyday customer. This new product, PostgreSQL would be a great tool for small businesses with little SQL knowledge. One of the things that this article mentions is how this new product compares to its competitors such as Oracle and Microsoft. Amazon’s new product, PostgreSQL offers a less pricey alternative compared to its competition. The pricing of the product in comparison to its competitors lends itself to become the obvious alternative to customers who are browsing for these types of services. By offering a lower price and an easy to use interface for the average customer, Amazon will be well on its way to lead the market of databases for cloud computing. This article also highlights that Amazon has recently been cutting the prices of their products such as QuickSight, which is an analytics product as well as their storage prices. In this regard, Amazon is truly appealing to smaller businesses to take charge of their own business and to utilize their analytical tools in order to do so. One of the new changes that Amazon has done to an existing product of theirs, the Elastic Compute Cloud (EC2) is to allow customers to delete or add memory or processor cores depending on how much they need. This allows customers more flexibility when choosing their options without being limited to a set, static list of choices that other companies are more prone to doing. What do you think competitors such as Oracle or Microsoft could to slow Amazon down from becoming the market leader? In my opinion, Oracle and Microsoft should both focus on creating a new product that is intuitive and easy to use for small business owners with limited to no SQL background. A lot of the times, people will shy away from these types of services/ products because they feel they will not be able to utilize it in a way that could be truly helpful. But if Oracle and/or Microsoft can create this product and market it in a way that makes the average customer feel they are capable of using it, then they might be able to catch up to Amazon.
Another thing that Amazon plans to bring up during their annual tech conference this year is the possibility of making the machine learning technology that is behind their product Alexa, more accessible and available to more developers. This is one market space that Amazon fails to lead its competitors such as Microsoft and Google. By doing this, Amazon is allowing other developers the opportunity to create and build off of the technology they have already discovered. Why do you think it is so important for companies such as Amazon to allows developers access to their leading technology?