With technology improving we find that data has become more and more valuable in every aspect of our life, even listening to music. The article How Spotify Harnesses Data to Connect With Its 75 Million Users, shows how the music platform uses data to distinguish themselves from other music outlets. The CEO Seth Farbman, stated that the company uses personalized data in order to connect with their users. Previously it was common for us to use websites and platforms like YouTube, iTunes and Pandora as our main source of music. However, Spotify has completed changed this trend by introducing a platform that enables users to listen to anything they want on one app ad-free for a small fee. As a daily Spotify user, I find that the app is ingenious. They were one of the first companies to introduce streaming music and have now become a music mogul.
While reading this article I found is especially interesting how Spotify uses data and data collection to really connect with their users. The CEO pointed out that they not only use data within Spotify but also go to other platforms like Facebook, Good, and other social channels to find data on what is trending. When I use the app every day I do did not realize how much thought and actual data mining was needed and used by the app. They use this data to find exactly what users are listening to, to find when they listen to certain types or music, and that is trending. By doing so they are really able to tell what a person daily routine is like. This was particularly interesting to me, as when I use service I definitely listen to different types of music depending on what I am doing at the time or what time of day is it. I think its amazing that as I go to work out Spotify knows which playlists to recommend based on what I have previously listened to while working out.
It was also interesting when the CEO pointed out that by collecting the data they are not only able to see personal preferences but they are able to see trends, this can be by area, age, and other demographics. It’s amazing how Spotify wants to tell a story to their users and they use data to do so. I find it very true that Spotify does only have generic recommendations that may not accurately depict the users taste but it really recommends and puts together playlist based on personal preference using the data they collect. I usually think of data being used to things that are more database revolved like hospital records, or even Facebook information, however it definitely makes sense that apps like Spotify are also using data analytics to see what their users and the public likes.