Sunday, November 20, 2016

The Power of Big (Fitness) Data

Fitness wearable devices have become widely popular for individuals who want to live a healthier and happier lifestyle. There is tremendous potential behind fitness wearable devices, since the devices constantly collect data about the users activity and habits. Consumers solely for the purpose of tracking distance walked, calories consumed, and calories burned buy fitness wearable devices such as Fitbit and Apple Watch. They are trying to make a conscious decision on improving their lifestyle, while health and fitness companies are trying to aggregate the data and help health professionals spot health problems before symptoms are shown on the patient.

Some fitness wearable devices may be compatible with certain health monitoring apps. For example, Cardiogram is an app that collects and analyzes your heart rate from the Apple Watch. Cardiologists can use this data to figure out if there are any health concerns or heart palpitations that will be life threatening to the patient. The ability to monitor and analyze heart-rate is a breakthrough in innovation, because this can also be helpful for athletes and fitness enthusiasts. Each individual has a unique target heart rate the person needs to hit if they want to lose weight. So, when the individual is exercising they will be able to see their current heart’s beats per minute and will be able to keep it at the optimal level for fat burning benefits. This data can then be collected and compared to see which target heart rate provided the maximum fat burning benefits for the individual.

In the near future, doctors and medical professionals will be able to access the patient’s health data. This will help doctors’ diagnosis patients much more accurately than ever before. Also, doctors will be able to view the patient’s habits and diet plan. When this becomes available, I think the patient’s data should be represented visually in a chart where it clearly segments into activities performed and diet plan. The app, MyFitnessPal has over 4.2 million users and constantly tracks data about those individuals eating habits. Consumers can use that data to tailor their own diet plan accordingly. If someone is having trouble losing weight and they believe their diet is on par with what their nutritionist or doctor recommends, then their nutritionist can easily pull up and analyze the data. From the analyzed data, the nutritionist can build a personalized meal plan based off of their current eating habits. The benefits outweigh the negatives when the wearable devices are used in an appropriate and ethical way of improving an individual’s lifestyle.

There is a tremendous amount of opportunity for fitness wearable devices in healthcare. The devices can be used for much more than just tracking distances walked/ran and calories consumed; it gives you a screenshot of an individual’s eating habits and lifestyle. This type of data is extremely valuable information for someone who is trying to improve their lifestyle or for medical professionals to detect health problems before symptoms arise.


1 comment:

  1. Like Chris explained wearable technology has become the new fitness craze over the past couple years. Many tech startups have begun to make a name for themselves in the fitness technology industry. However one large corporation in particular is making a big statement and driving this industry into the future, and they are in our own backyard. Under Armour one of the worlds largest retail clothing brands has bet big with fitness technology. Kevin Plank, Under Armour's CEO has developed his corporation into one of the leaders in both fitness clothing and technology. In the beginning of 2016, Under Armour acquired MapMyFitness, MyFitnessPal, and Endomondo for a combined $710 million.

    MapMyFitness is a fitness application that uses built in GPS technology to provide runners, cyclists and walkers the ability to map, record and track their workouts. MyFitnessPal is an application that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and provides motivation to users. Finally Endomondo is an application to allow users track their fitness and health statistics. With the acquisition of these three fitness applications Under Armour has been able to differentiate themselves from other retail clothing companies. They have been able to break into a completely new industry with endless possibilities.


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