Facebook being one of the more popular social medias has been informing its users that their data has been misused by Cambridge Analytica. This data breach has definitely affected many users including myself. While on Facebook earlier this week I received a notification regarding misused data similar to the picture provided in the article. Facebook
The notification basically explains to users like myself that the company understands how important it is to keep our data safe. Also the fact that Facebook has decided to make a major decision and banned “This Is Your Digital Life,” the app that the data breach was caused by. The app had a feature that allowed users to use their Facebook log in information (data) in order to access the app. However, the problem came about when the app misused users information by sharing it with a different company called Cambridge Analytics. Most of the data that was shared only gave basic information like one’s public profile, their pages likes, birthday and current city. Yet, there were other cases where much more information was disclosed, more than there should have been.
This situation is a bit scary. Social media has become an integral part of our daily lives.
It allows for both instant and constant connection between people. In addition it is an important driver for acquiring and spreading information in different domains such as business, entertainment, science, crisis Management, and politics. Social Media gives everyone a voice and allows their opinions to be heard. As social media grows, so does the overall amount of data. This results in new opportunities for analyzing overall patterns in communication. However, will people want to continue using social media if they feel like companies are violating their privacy?
I do think it is permissible for companies to use your information on social media in order to communicate with you and potentially show you a product that you may like. However, there should definitely be boundaries to what amount of information they are allowed to have access to.
This article is a great read and very informative to the way Facebook has handled this data breach. Although security has definitely improved over time, situations like these allude to questions about what companies are really doing to the data people like us use every day.
An article such as this one brings light to how important data really is. Along with how important it is to be careful with your personal and business information on social media. I am sure as time goes on Facebook will find a way to securely make sure that information is being used properly. I personally do not think this breach will do as much damage to the company that it could have, especially since the breach involved third parties. Yet, this is definitely a less for Facebook along with other companies that have large data services and users who utilize their sites, games, apps and data daily.