The gaming industry is a booming gold mine for developers. From classic remote control games to innovative VR gaming. It enables individuals to immerse themselves into a different reality. Due to this, humans spend much time and especially much money on gaming. Some ask, what causes the appeal to play video games? The answer, Big Data.
The gaming industry is an always changing animal, updating year after year. As a result, it is a goliath for revenue. In 2017, mobile apps alone produced 40.6 billion dollars internationally. The reason for this is the fact Big Data is now being understood more thoroughly. Developers are slowly discovering different aspects of Big Data that can be used in their video games. Not to mention, software companies, “like Microsoft, are seeing the value of data aggregation and acquiring gaming companies, like Minecraft for $2.5 billion,” (Rands). Microsoft is starting to see the potential in utilizing Big Data and for gaming. The question that lies is, what is Big Data doing exactly to attract a plethora of companies?
First off, game design, and Im not talking about the graphics. No, game design is manufacturing a game and making it appealing as possible to the customer/gamer based off personal preferences. Developers strive to give their customers exactly what they want. Therefore, Big Data facilitates the process of altering certain aspects of a game. For example, a specific strategy game could be way too difficult or very glitchy. The developers then go into the system, look at the problem and change it. Big Data helps the developers examine the problems specifically and lets them tackle it head one. Creating an overall better product that customers want to buy.
Due to Big Data, developers also focus on “Freemium” games. This means that there is no initial cost for the customer. The game is a free download. However, the customer makes in game purchases. This can be new outfits for characters or extra lives for the game. Through Big Data, developers can track customers purchasing patterns and see what makes them buy specific items and why. Developers are able to pinpoint the customers reasoning and enhance the game for the customer. It makes the customer want to play for a longer amount of time. Also, it helps developers try to make the best game possible. Like it was mentioned before.
Big Data helps game developers focus on the customer and their play styles. Making their overall experience more general. However, there is a potential problem for some with Big Data and gaming. Big data tracks a player and their patterns very specifically. Almost to an uncomfortable amount. Who is not to say hackers would be able to manipulate the data in the future and keep track of the millions of accounts. If there is not a close eye kept on the evolution of this data, millions of identities could be a risk.